Time to break up? Why did it Start Anyways?

As I was searching through the old pages of The Daily Tabloid,I realized how popular Stardoll dating is.

BeverlyHillsHei seemed to be very popular with the dating scene, which ended up in virtual break ups at virtual parties, being recorded by virtual paparazzi, AKA the bloggers.
My question is, Whats the point?

Sure, it's a chance to meet new people.
Sure, they will never know who you really are.
Sure, your real friends won't find out.
Sure, your real boyfriend won't find out.

Sure, it's a way to get attention for no reason, lose online friends, and be known as a virtual slut.

Is it even that good?
You'll never meet, never have real dates, never actually know who the other really is.could easily be some 47 year old man with no life, or a 10 year old who wants to feel mature for their age.

It always ends up in some drama, a bit of gossip, new hooking up, and friends getting pissed off.

We heard about the Star_awards gossip, all the others, and it all end the same way.

Failure.

So why do people still do it?